The case for buying a wig in person: Part One

December 29, 2020

The case for buying a wig in person: Part One

From a customer e-mail:
Just some questions – what is the hair thickness on toppers and wigs? My own hair is quite thin, so I wouldn't want the topper to be too bulky or thick as opposed to my bio hair. Also, is it better to start out with synthetic hair? I have not worn hair before. How do I choose the color? Do you have a return policy in case it doesn’t match?

Does this sound like you?

If so, then you should give brick-and-mortar salons some genuine consideration prior to purchasing ANYTHING online.

    Purchasing wigs online can seem VERY seductive to wig newbies, because:
  • The wig names and prices are usually clearly displayed (usually not the case in B&M wig salons)
  • The prices are generally lower (but that lower price comes at a cost – see below!)
  • The selection is greater (though this can be overwhelming at first)
  • You can price-shop very easily (consumers are always looking for the lowest price)
  • You can search for product reviews in real-time (though you should always pay attention to the source before taking reviews too seriously)
  • No scary-looking wig salons to go to, and no risk of anyone spotting you walking in or out of it
  • It feels much safer and less stigmatizing because you can do it from the comfort of your own home

The problem with shopping online – and this is a BIGGIE – is:

RISK

(as in, the risk that it won’t work for you)

When you purchase online, you are ALWAYS absorbing some of this risk, even if you buy from a reputable, awesome store like this one. ;) Here’s what no one else in the wig biz will tell you, but is totally a fact:
You’re paying way less money to buy a wig or hairpiece online because of convenience and because the risk of whether or not the item works for you is largely your responsibility.
Most stores – including this one – have very strict return policies to minimize return fraud and to cut down on hygiene abuses, which are a very real concern. (Because no one wants head lice, let’s be real.)
Brick and mortar boutiques can charge more money because they are absorbing this risk on your behalf.
They are the first to order and receive the item, vet each item, display them in a showroom, and can often customize them after-market to fit you better than if you bought the raw product on its own. They generally only stock wigs they can vouch for and stand behind. (This is generally not the case with most online wig stores, though in this store we ONLY offer styles vetted personally by Heather.)
Customizations are best done when the stylist meets you in person and sees your head and how the wig fits on you before they cut anything – so obviously, this is NOT the domain of online boutiques, because we never meet you in person!

This is an excerpt from our CysterWigs Knowledge Base. Check it out on our private site to see over 500 articles all about our store, wigs, and how to wear the hair!



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