Why don't you just take pictures of every color instead of the swatches?

May 20, 2020

Why don't you just take pictures of every color instead of the swatches?

From a customer email:
You probably know the answer to this question that drives ALL WIG BUYERS crazy. I get dozens of catalogs sent to me online especially around the holidays. Even if they are truly discount catalogs and sell teeshirts for 3 dollars, there are color blocks listed below the item that you can click on and actually see the shirt in that color. If these tiny companies can give you this option, why can't wig companies that sell $1,000 wigs do the same thing? The other option is to "pay" for a color ring and get reimbursed. I don't know anyone except a professional reviewer who would actually do this.

The reason, as you've mentioned, is the cost. A tee-shirt that is only $3 retail and probably costs about $0.50 wholesale is easy and inexpensive to buy multiples of, so you can easily take pictures of each and every color for very little expense. Our wigs, on the other hand, are often much more expensive in terms of wholesale costs. The average synthetic wig in our store has a wholesale cost of over $100. That's for a single unit! On top of that, some of these wigs come in dozens of colors, meaning that we (CysterWigs) could spend over $7000 to take images of JUST the Allure by Jon Renau, for example. Multiply this expense times 350+ different styles, and you're talking an expense of several hundred thousand dollars. We do not house every wig in every style in our warehouse. We would have to purchase these specifically to take the images...and you, the customer, would have to pay for that. We'd rather not do that to you. 

This is expense is considerable, and frankly, customers aren't willing to pay for us to do these things. They would love it if we would provide this service for them for free -- but we can't afford to do that. The raw products are extremely expensive wholesale, as I mentioned above, but the LABOR to take all those images, color correct, crop, and upload them is also very intense.

So, while this seems like an idea everyone is interested in, most lose interest pretty quickly when we mention that we would need customers to pay for it. 

Nothing will replace or simulate the act of seeing these wigs for yourself in person. We do the best we can to teach people about colors in a proactive manner via our color spotlight videos, but even those are only going to get you so far. I do think that videos are better at showing the variations and colors as their laid out on the hair, and seeing the hair in motion can show you a lot about the colors. Even still, it's not a perfect substitute for seeing the colors on yourself for the first time.

Hopefully, this explanation has been helpful. This should also explain why only the largest stores offer actual product images. (And those images are not always very good at representing the colors, either.) These are multi-million dollar companies and they can afford it. We are very, very small by comparison. It would take more than 100% of our current profit for a whole year (as of 2020) to do this! 


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